Customer satisfaction improvement strategies in print on demand business

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Modern buyers are getting more demanding and sophisticated each and every year. So, gaining customers’ loyalty is a tricky thing nowadays. Positive customer experiences are vital for business. According to the customer experience statistics, 86% of clients are ready to pay more to get a more reasonable service, and by 2025 the customer satisfaction will be more critical for the brand’s image than the price and product itself.

Taking into account that customers are very judgmental about low-quality services in a regular store, their attitude to online print on demand stores is even more serious. Every time a customer expects a remarkable experience, even though the seller’s involvement in the process is minimal, no excuses are allowed.

Importance of communication

Communication with customers has always been an integral part of every selling process. However, the tendency now is that people value their time and don’t want to waste it on thousands of confirmation and clarification calls. And still, there are customers who want to talk to a manager, make sure the order is accepted, etc. Specifically, this relates to direct-to-consumer businesses and print on demand services are among them. In our tech world, there are tons of different tools and applications to make your customer journey smooth and let them believe you are listening to them very carefully.

• Live chat or a chatbot. Such a solution helps you stay online 24/7 even if you are not physically at your PC. This is also a perfect way to connect with the clients during the shopping process and to support them right away.
• Ticket system. Such a system gathers all requests for customer support from a bunch of sources and dispatches them into one place, so that a person responsible for answers could process all of them.
• Virtual personal assistant. The best thing to share the platform is to hire a virtual assistant. Just outsource some basic tasks to your assistant and focus more on the business.

What happens if customer satisfaction is not tracked properly?

Firstly, make sure the clients’ expectations are managed properly. It is important to have all information related to the buying process on your website, like shipping terms, return and refund policies, etc.

Unlike the ready-to-go products, print on demand merchandise needs more time to be ready for shipping. This usually takes 3-4 days to prepare goods and then 1 day to dispatch them. Do not forget the shipping time itself. Be sure the buyer is aware of the delivery date. And, of course, supporting the client at this stage is essential for both sides as this significantly helps reduce negative feedback.

Don’t forget to add a detailed description of each and every item on your website. Let your customers see they are well-cared for. We suggest investing some time and money to find a good copywriter to cover these duties.

So, what happens when you do not track customers’ satisfaction? First of all, this will negatively influence the company’s reputation. Bad word of mouth can permanently harm the image of your brand. Protecting your brand through the prevention of negative situations is the best option.

Value your every client as gaining new buyers is much harder than retaining the existing ones and may cost you 6-7 times greater. 

Strategies to improve customer satisfaction

Customer is the most important part of the business. Applying different customer satisfaction strategies will certainly make them stay with you longer. To be the best in print on demand business is a difficult task but adopting some of the below strategies will definitely help to perform it efficiently:

1. Send samples. It is always a pleasure to receive a sample, isn’t it? That lets your customer see exactly what is the quality of your merch, its colors, etc. Besides, when you can hold that product in your hands, you can be sure you get what you order.
   Enabling the “Order a sample” option in your store will definitely eliminate the risk of receiving negative feedback.
2. Behavioral targeting. By personalizing your online store for different types of clients you’ll definitely gain their loyalty. This type of targeting is extremely useful to create a magic atmosphere for the clients to shop while having fun.
3. Loyalty campaigns. A loyalty program is a great tool to retain customers. By offering various discount opportunities, you will grant your clients good benefits all while receiving great feedback about your store. As a result, you give something to your buyer for free or reduce the price, and in return, you get much more than just an order — their loyalty, clients’ referrals, shares, and new purchases obviously.
4. Work on the confirmation messages. It is so important to thank customers for staying with you. Showing them your appreciation will definitely help in building strong and trustworthy relationships, while various modern tools can help you automate the process. Put your heart into the message and be creative, do not limit yourself with text but also use videos, emoji, and animated images (GIFs).
5. Social media users’ content. Encourage your buyers to create more content related to your brand, whether it is a giveaway, a review, or a picture of the happy customer, and your merchandise. Another tactic is to encourage some user-generated content. There is no better way to gain acknowledgment from the rest of the audience.
6. Customer experience surveys. Working with negative reviews and unhappy clients is one of the most complex and vital tasks for your store. It’s because the overwhelming majority of dissatisfied clients simply leave and never come back. 
   Checking your customers’ satisfaction is essential for business-customer relationships. This definitely helps to improve their experience by showing them your commitment. Compose your own list of necessary questions and ask clients to answer them honestly.

Conclusion

It is not easy to retain current buyers, but it is even more difficult to convert leads into purchases. So, improving clients’ experience will work both ways – for the existing ones and for newcomers. By delivering positive emotions to the buyers, you will ensure that they respond in a good way. You will increase chances that they not only return to your shop but also tell their friends about this wonderful store. These simple moves will improve your company, your image and encourage you to grow.

Building positive client experiences requires responsibility and some creativity. Research your clients very thoroughly to find those touchpoints and make the whole purchasing process better.

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Print on demand companies have to deal with numerous customer feedbacks and requests. Within this customer analytics flow, not everyone realizes how to respond to a negative feedback and assure their customers of coming back. While the customer’s criticism might be undeserved, the necessity to answer in a grounded, polite manner requires some skill and psychological preparation. In this field, you may need some special writing, management, and emphatic qualities to do it correctly and bring out the best from them. In the end, a negative review experience is a lesson that can teach us to become a better and more credible business partner. The following material will observe how to respond to negative feedback in print on demand businesses and what strategies to choose while handling negative comments.

What may go wrong?

Many things can influence customer satisfaction. According to market experts, such feedback should always call to action and learn from. In e-commerce, shipping delays, misunderstandings, wrongful prints or item colors, or even product quality are the most frequent negative review types. In this case, the business owner can estimate them as a worst-case-scenario and seek potential improvements to avoid them in the future. In other cases, the product may not suit the customer’s expectations or fit them in the way they wished. In the beauty industry, any kind of cream/shampoo and other care products may not be suitable for certain types of people’s skin or hair and others. Thus, bad reviews provide an interesting insight into the potential product pitfalls the shop may not even know yet. That is why it is better to pay attention to bad reviews and even single out some of them.

As anything can go wrong, be ready to handle any complaints type. In print on demand, the possible issues with shipping, tracking, and receiving of the ordered parcel may frustrate the potential clients. Not all businesses of this type allow parcel tracking on their page that causes a lot of concerns and issues related to quality feedback. Thus, print on demand companies should provide cautious order fulfillment to avoid negative comments in the first place. Many people think that bad reviews are connected with competitors or haters and do not understand how to handle negative comments. Still, we have brought some of the useful ways to maximize your customer trust and credibility through using these review types for your advantage.  

Customer service tactics to work on negative reviews 

1. Show your attitude. Apparently, many people would love to respond to a rude or untruthful review with all their eloquence. This is precisely what you should not do first. Some research will help to find out if the review was based on an opinion or a fact. In the first case, a polite and moderate answer like “We appreciate your honesty…” will show that you care for the service you provide. In the second case, research the very situation, how the low-quality service occurred, and what you can do to avoid it.

2. Be proactive – offer something. If the shipment was delayed or inventory problems took place, offer a discount or a present with the next order. Be empathetic and try to get into your customer’s shoes. Phrases like “We are sorry to hear…” or “We regret to inform you” can assist in showing that you treat the complaint correctly. Discounts, coupons, feedback requests, and unpacking auctions can benefit the work with negative reviews and show others that the problems are solved. After that, you can freely ask your customers to change their reviews for the better.

3. Answer as quickly as you can. According to the Harvard Business Review, customers expect their feedback to be processed as fast as possible. If you do not have such a possibility to investigate the case, ask for a time like, “Could you please wait until we solve this issue?” This will buy you some time to respond and emphasize that you put some effort into problem-solving. However, do not indulge in the ready-made answers. Watch out for templates, as they will give your response an impersonal and robotic tone. If you do not use a chatbot, try your best to write live responses without excessive samples from business letters.  

As you’ve acquainted yourself with business strategies to manage bad reviews, you may ask – what good can become of them. In many cases, negative reviews can become an efficient shake-up to such positive outcomes as:

1. Become better. When you deal with negative customer experience, you streamline and improve your services. As a result, they become better and more efficient for future orders. Thus, if you get some negative reviews at the beginning of your business, their number will decrease as you get enough experience and learn from your mistakes. For example, if you are faced with an out-of-stock problem, observe when your certain products have the most client demand to avoid delays (holiday season, special occasions, national holidays).

2. Build trust. Print on demand experts explain that some customers deliberately choose negative reviews over positive ones to estimate their efficiency. Therefore, the attention to the negative reviews and their correction afterward is highly crucial for the company’s reputation. The faster you respond to a negative review, the less negative reactions you will receive within the next 24 hours. As a result, Google prioritizes such attentive companies higher over those who fail to respond properly. So, the timely response and handling of the negative comments efficiently work for your popularity and promotion by the search engines.

Conclusion

To conclude, it is always useful to know how to manage negative reviews. They allow you to estimate your productivity and service quality through the eyes of others and find out how to improve your business operations. The major principle of dealing with negative comments is not attributing them to any other personal issues other than business and avoiding treating them harshly or impolitely. If a review has formidable grounds, make everything you can to avoid such situations in the future. Investigate carefully what went wrong and how this situation can serve as a lesson. Treat bad reviews carefully, as they build trust between you and your customers and make for some of them to return. As people aim to stay loyal to the brand, they started their cooperation by making sure you provide the best customer service to new and already established clients.

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Supply chain management matters

Supply chain management (SCM) is the operational model which helps a retail business organize how its products are moved around and get to the customer. Usually, this is about an item being shipped from a warehouse to a production point and then to another warehouse or shipping point and then delivered to the buyer’s address. 

Dropshipping allows small businesses to save their inventory costs and operate without a warehouse. when using this SCM model, a company sells products which it does not own but which its partners have in stock. When a buyer prepays an item, it is immediately purchased from a third party and is delivered by it directly to the customer. There is less organization, management and risk on the seller’s side. 

Plain print-on-demand (POD) business means that the seller either owns ‘empty’ product items or knows how to quickly get them, and has a variety of prints to offer as well as a production facility (i.e. printing equipment) to fulfill the print. The latter can be either owned or outsourced. 

Whenever POD uses dropshipping while also outsourcing the printing service, one can say that a hybrid model is used. 

Print on demand vs. dropshipping

Print on demand and dropshipping differences are considerable. Whenever an organizing inventory-based business, print on demand companies purchase arts and items to print on from local suppliers. It means investing into inventory and covering storage costs on a monthly basis. When demand increases (e.g. during the holiday season), a bulk purchase is needed. Inventory forecasting may be time consuming and costly. When the forecast is incorrect, delivery delays are possible or costs will be frozen in extra stock. In addition, inventory levels are associated with higher risks and less environmental friendliness. 

To remove the above the above-mentioned cons, dropshipping can be used. Both products with ready prints and other souvenirs, gifts and stuff can be resold from third-party providers via dropshipping platforms. This allows both customers to benefit from a high range of items offered and businesses to avoid excessive overpricing and reduce production waste as well as makes the process more environment-friendly due to absence of excess inventory. In addition, the optimal logistics is achieved because suppliers deliver the products directly to the customers. 

The dropshipping model of business works best when there are many suppliers at hand. Ideally, the same product can be found in different places which reduces the risk of inability to deliver it after the customer’s payment is received. Large platforms, like AliExpress, Shopify, and WooCommerce, help to deal with this issue as well as make the business very comfortable for its owner. From the founder’s perspective, dropshipping makes location flexible so that he can run business from anywhere with a stable Internet connection. In fact, only e-marketing knowledge is needed to promote the store and nothing else. 

Yet, it would be too simple to say that dropshipping is the most comfortable and easiest way of doing business because this is not true. Customers know that they can order on AliExpress directly and the biggest wholesalers fail to generate personalized supply. So, print on demand’s unique feature is to offer authentic print designs and create demand which does not exist on the mentioned platforms. A branded shop can update design templates on a monthly basis which, in market terms, means creating new items endlessly without the need to find a new supplier for them. Either having their own printing equipment or outsourcing the production process, manufacturing products which are branded and recognizable means attracting more customers, too. A person will see a friend’s cup with a cool phrase and want it, too. Of course, this will be a targeted demand because the cup’s brand will lead the person to the shop’s branded website as no one else can offer the same item. One day, some designs can even become internationally famous and recognizable boosting the brand even higher. A branded seller always wins the greatest market share.

Whenever a print-of-demand also involves the client into the design creation process and empowers to create himself, the resulting products become even more unique. It is a good idea to make people buy by triggering an emotion, Medium writes. Such an emotion can be called for by suggesting to design your own t-shirt or cup or personalize one for your birthday-celebrating friend.

Ultimately, not everyone wants to invest into their own printing facilities and manage production schedules for the incoming blank items, so the hybrid model of print on demand dropshipping is another good option to choose. Best print on demand services and software solutions allow both finding suppliers for the inventory and outsource the printing process, too. In this case, advantages of both plain business and dropshipping are combined, allowing to work with overseas producers and delivering worldwide. It is also about producing all possibly customizable items to sell and store, making their delivery faster and easily trackable. The direct delivery allows reduced waiting time for the end customer who will never know where the items are actually travelling from. 

Both business models as well as a hybrid approach have their pros. Dropshipping businesses require almost zero investment, while the print on demand is about higher customization and brand identity. Both rely on advertising and promotion to compete with their rivals and increase customer awareness. Both offer scalability opportunities and allow adding more items without much additional efforts. Both usually require collaboration with third-party partners to cover international markets, decrease risks, and cover force-majeure situations.

Conclusion

To conclude, print on demand vs. dropshipping is an endless debate about business success in the souvenir market. Customers will not realize which shopping model is used as they obtain the same results after all. Their need is about high quality, wide range of designs and products available, and a suitable speed of delivery. However, business founders will notice the difference as these are two different supply-chain-management (SCM) models. They impact order processing, management and communication, and require different risk mitigations. Ultimately, the choice impacts profitability of the business as the margin may be different. There is also a different return policy to apply depending on who is responsible for the print. 

All in all, now it is clear why print on demand and dropshipping are sometimes equaled or fully confused – the end customer does not feel the difference at all. Suppliers ship their products directly to the customer or collaborate with third parties to do that from different platforms. The final result is the same – the client gets his purchase with a desired print. 

“,”shortBody”:”Print on demand and dropshipping are the two most frequent sales methods in the souvenir market. These two similar yet slightly different retail business models provide your potential customer with the unlimited choice of goods to their liking, while hiding organizational details from their sight. POD businesses sell t-shirts, mugs, phone cases, clothing, and exclusive items with their own or customer’s design. This does not only make them unique but also allows maximizing profits though the recognizable brand name. On the other hand, dropshipping allows you to observe millions of products from overseas stores (like AliExpress). The following material will show why and how print on demand and dropshipping are connected and why many articles put them side by side or even describe them together as a same trading model.”,”customShortBody”:true,”pageHeaderBg”:null,”cardVerticalImage”:null,”cardHorizontalImage”:”_id”:”600af9ed02af73124763559d”,”src”:”2021/1/1-2-print-on-demand-and-dropshipping.jpg”,”alt”:”print on demand and dropshipping”,”originalImageSrc”:”2021/1/print-on-demand-and-dropshipping.jpg”,”cropData”:”_id”:”600af9ed02af73124763559e”,”x”:0,”y”:0,”width”:0,”height”:0,”rotate”:0,”scaleX”:1,”scaleY”:1,”isCaseOfStudy”:null,”caseOfStudyData”:”_id”:”60143d8e02af73124779bc66″,”headerCounters”:null,”projectSteps”:null,”team”:null,”technologies”:null,”imagesForLeftColumn”:null,”imagesForRightColumn”:null,”featuresTextBlocks”:null,”featuresImagedBlocks”:null,”dynamicBlocks”:null,”logo”:null,”description”:null,”solution”:null,”teamDescription”:null,”goals”:null,”evaluation”:null,”conclusion”:null,”createdAt”:”2021-01-22T16:14:37.894Z”,”updatedAt”:”2021-01-29T16:53:34.650Z”,”__v”:0,”seo”:”title”:”Which CRM is the Best Solution For Shopify Integration? TOP CRM in 2021″,”h1″:”Which CRM is the Best Solution For Shopify Integration?”,”metaDescription”:”Advanced CRM capabilities wouldn’t hurt any Shopify project. ➡️ Boost your ROI with efficient Shopify CRM integration. ⬆️ Learn how to get it right.”,”metaKeywords”:null,”url”:”which-crm-is-the-best-solution-for-shopify-integration”,”twitterDescription”:”Advanced CRM capabilities wouldn’t hurt any Shopify project. ➡️ Boost your ROI with efficient Shopify CRM integration. ⬆️ Learn how to get it right.”,”twitterTitle”:”Which CRM is the Best Solution For Shopify Integration? TOP CRM in 2021″,”articleModTime”:null,”articlePubTime”:null,”ogType”:”article”,”ogTitle”:”Which CRM is the Best Solution For Shopify Integration? TOP CRM in 2021″,”ogDescription”:”Advanced CRM capabilities wouldn’t hurt any Shopify project. ➡️ Boost your ROI with efficient Shopify CRM integration. ⬆️ Learn how to get it right.”,”ogImage”:”_id”:”6005e5c302af73124756e2a9″,”src”:”2021/1/roberto-cortese-f1i4in86nie-unsplash_fotor.jpg”,”ldJson”:null,”siteMapPriority”:0.8,”active”:true,”rate”:5,”_id”:”6005e5c302af73124756e2a8″,”title”:”Which CRM is the Best Solution For Shopify Integration?”,”shortDescription”:null,”categories”:[“seo”:”url”:”for-clients”,”_id”:”5e6b71c83683920b80804510″,”name”:”For Clients”],”body”:”

Sooner or later, any Shopify project faces the necessity to empower itself with advanced CRM capabilities. The contemporary software market offers numerous ways how to integrate Shopify with CRM. Your choice between the most popular CRM systems is a tough task since their features are various and specific. 

Lots of time spent scrolling through the official websites of CRM systems can result in an information mess in your head. We are going to facilitate your choice with a brief but coherent review of the most promising CRM software systems that integrate with Shopify. The present post reveals the essential functionalities of the four CRM platforms that we consider worth your attention. 

What is Shopify

Before getting to the Shopify CRM integration as such, recollecting some fundamentals about Shopify wouldn’t hurt. Shopify is known as a hosting platform for ecommerce. It offers merchants everything necessary to put an e-shop into operation. “Everything” in the present context means a great variety of adjustable options available in the platform for the successful operation of an e-store. The only thing required of a business owner to add is content. 

Shopify was launched in 2004. Today, more than a million users of this multichannel service are available in 175 countries. The average annual growth of the platform is 74%. Shopify provides users with deep customization following the vision of their brands. That’s why such famous brands as Red Bull, Kylie Cosmetics, and MVMT Watches run their businesses through Shopify.

Shopify Is The Future of E-Commerce

Why Shopify CRM Integration Makes Sense

Everyone who runs a business on the internet knows how important efficient interaction with customers is. Who they are, what they need, and how they come across your business are all about the customers’ data. CRM (Customer Relationship Management) systems enable a business owner to track and process the customers’ data for meeting their expectations best. 

CRM systems belong to what is known as SaaS (Software-as-a-Service). About 80% of ecommerce entrepreneurs use at least one of the available SaaS applications in their business. The contemporary software market is abundant enough to offer dozens of useful solutions for any sort of ecommerce projects. CRM software that integrates with Shopify improves customer service via consolidation of all data collected from e-shop users. The following brief list of the CRM-inherent technologies show how Shopify can benefit from CRM integration:

• Live chat. Both a large customer-support department and a single customer-care manager can significantly improve their efficiency with live chat extensions added to the ecommerce websites. The story is simple: live chats allow to cover a larger audience per unit of time. Besides, statistics prove that customers give more credence to those e-stores in which such an option as a live chat is available.
• Password manager. The creation of group accounts is in the scope of many CRM systems. Password managers aggregate all sensitive data (passwords, credit cards) to keep it safe against hackers and share it with your team safely at the same time.

• Lead capturing forms. Large traffic going through your ecommerce project does not necessarily mean that all visitors intend on buying from you. Lead capturing forms facilitate the selection of prospective leads from all the rest. CRMs that integrate with Shopify can make this process automated.
• Email. Despite its digital maturity, email is remaining one of the most efficient marketing tools. According to marketing studies, email brings $38 per $1 spent. Almost all CRM systems offer email integration, fortunately.
• Social selling. Friendly influencers facilitate social selling. Influencer marketing is an emerging trend in the present era of networks. Driving traffic to your website is just one of the many promotional activities provided by social influencers. Getting even one of them is a bit of luck for your brand, and CRMs can help find appropriate influencers.

Even those few features mentioned above hint at a great business potential hidden in CRM Shopify integration. The diversity of CRM systems available today on the market provides merchants with a wide choice. Let’s review some of them in the context of integrability with Shopify.

HubSpot 

This is one of the most popular CRM Shopify apps. The analytical capabilities of HubSpot CRM facilitate sales automation to a certain extent. It means that optimized deal pipelines can be created within the Shopify environment. Since the final goal of any Shopify CRM integration comes to boosting ROI, the advanced marketing campaigns should act as the means of achieving that goal. And this is what HubSpot CRM offers to the Shopify users.

Being integrated with a Shopify e-store, HubSpot allows getting all available customers segmented in accordance with their shopping history. Their relevance to one or another segment relies on such criteria as purchase frequency, average order value, total turnover per customer, purchased products, etc. Thus, a personalized CRM profile of each customer aggregates all necessary data to forecast what to expect from the customer over the subsequent deals as well as how to meet the expectations best.  

Automated email campaigns with coupon codes and “hot” offers can be created via the customer contacts imported directly to the system’s interface. Any CRM software that integrates with Shopify should have efficient email marketing tools. And HubSpot is no exclusion. 

A combination of lead generation tools and customer support services enables HubSpot CRM to improve the sales process running via any Shopify e-store. Even though HubSpot is a free CRM system, the sales automation capabilities it provides outperform the ones available in many commercial rivals. For example, the app can collect and automatically save the contact particulars of new customers following their sales details. 

Another advantage of HubSpot CRM is its pleasant usability. The system is remarkably intuitive: even novice Shopify merchants can adjust their contact management process with ease. 

Many users consider HubSpot the best toll-free CRM that integrates with Shopify due to a wider range of features it offers in comparison with other free competitors. However, the lack of such a capability as, for instance, workflow management makes the system inferior to many less advanced rivals from a premium segment. The good news is that HubSpot offers premium functionalities as well with its paid Hubs. A monthly plan of $50 per hub seems to look reasonable for those Shopify entrepreneurs whose business cannot do without advanced marketing features.

Salesforce  

Many Shopify merchants consider Salesforce CRM a standalone system that has numerous bridges with Shopify, nevertheless. The Shopify App Store contains a lot of applications integrable with Salesforce. That’s why ecommerce entrepreneurs can use Salesforce CRM separately from Shopify while benefiting from many Salesforce apps integrated with their e-shops. 

Like many other CRM software that integrates with Shopify, Salesforce enables users to arrange efficient contact management. It implies detailed analytics on how much regular customers are available and what they usually buy from your e-store. Besides, such an important financial metric as an average income per customer can help merchants understand how profitable their Shopify projects are. 

But what makes Salesforce one of the most innovative ecommerce platforms is the above-mentioned integrability through about 400 bridging solutions that provide seamless interconnection between Shopify and Salesforce. It means you do not need jumping between the platforms when keeping track of your Shopify customers you can find their data automatically synchronized with Salesforce. 

Live chats, inventory management tools, as well as many other Shopify CRM apps can organically enter the Salesforce ecosystem. Of course, such fusion requires quite specific “How-to” knowledge from the users. And Salesforce offers a special online training platform at which various trial deals can be simulated. Besides, the ever-growing community of Salesforce users can help newcomers with everything related to the platform’s usability. 

In contrast to HubSpot CRM, no free-of-charge functionality is available in Salesforce. But such a lack is compensated by a flexible approach to the platform’s paid plans. Salesforce essentials as a starting package for max 5 users cost only $25 per month while the unlimited access to all available CRM options is valued at $300.

Metrilo 

Unlike any other CRM that integrates with Shopify, Metrilo is the solution that resides right inside your Shopify store. This plugin can be installed into your store in a couple of clicks. Many users consider Metrilo the most organic solution for Shopify ever. Besides, the wide range of Metrilo’s options makes the system one of the most universal solutions in terms of functionality. 

Email marketing, ecommerce analytics, and a complete set of CRM features all are available with Metrilo despite the payment plan you select. This is another distinctive feature of Metrilo on the market. It means that neither a set of available options nor the size of your customers’ database but the number of unique visitors per month determines the payment plan to be selected. The subscription price starts from $119 that allows having up to 10K unique visitors. 

Another highlight of Metrilo is the way it works with contact profiles. It can distinguish between the customers who bring a real profit to your Shopify store and random visitors who browse your website sporadically. In doing so Metrilo demonstrates advanced tracking capabilities. Unlikely any other Shopify CRM system can offer you 30 CRM filters to prepare well-customized marketing campaigns for different customer segments including qualified leads, deal hunters, idle shoppers, and potential prospects. 

Moreover, you can delegate automatic segmentation to the system as well as add some arbitrary tags to organize your customer database manually. But the most impressive feature of Metrilo’s contact management is the ability to sync the customers’ data available before Metrilo is installed.  

This amazing Shopify CRM app offers Retention Analytics that helps you determine which revenue channel brings you the largest profit. Alerts, notifications, and deadlines belong to the teamwork domain available with Metrilo’s task manager. 

It may seem Metrilo is the ideal CRM system for Shopify. However, Metrilo is not without shortcomings. Since the system is focused on contact management it lacks such useful options as, for example, lead generation forms. Besides, no mobile versions of Metrilo are available. Free subscription plans for beginners wouldn’t hurt as well.

Zoho 

Similar to Metrilo, Zoho offers an entire CRM ecosystem with 40+ apps for Shopify users. Such Shopify integrations as Zoho Inventory, Zoho Flow, and even the live chat Zoho SalesIQ are available among the other useful apps. Team collaboration tools, email automation, invoicing and accounting, that says, everything necessary for the efficient operation of an ecommerce business makes Zoho one of the best all-in-one CRMs that integrate with Shopify.

The advanced mobile app is another advantage of Zoho. It helps working even with brick-and-mortar stores and offline events. Besides, it facilitates social marketing since interaction with leads on social media is a primary feature of the mobile version of Zoho.

A free plan for small projects is available in Zoho CRM. However, you can hardly find it reasonable to use a free version if a fully-fledged integration with Shopify is your goal. The thing is that no direct integration with Shopify is available in the free version. If you are looking for a fully integrable Shopify CRM system then premium Zoho subscriptions can meet your expectations.

Attractive pricing is what makes you not think twice when you select a paid plan from Zoho. Only 20 Euro per month for the Professional subscription sound reasonable even for novice ecommerce merchants. Although the list of options of this plan is not unlimited, many small and middle-sized Shopify projects can benefit from such a type of Zoho integration. A 30-day trial period is available for more expensive corporate versions.

Shopify Apps – Your Way to Ecommerce Success

Conclusion

When your Shopify project reaches a certain business milestone its integration with some CRM system seems no longer optional. To detect the best CRM integrations with Shopify you have to check various software whose features appeal to your own objectives best. After a while, you find out that none of the available CRM platforms is a silver bullet having only advantages without any drawbacks.

In search of a universal CRM that integrates with Shopify, you can consider such a functionally abundant system as Zoho. At the same time, Metrilo offers a more organic integration into your Shopify store with not much fewer useful features. The diversity of about 400 Shopify-friendly solutions can encourage you to opt for the Salesforce ecosystem with its training platform for newcomers. HubSpot in its turn can grab your attention with equal success due to its rich but toll-free functionality.

Your specific goals and preferences influence your choice between different CRM systems at the end of the day. But figuring out what your project needs the most from one or another Shopify CRM app might appear the hardest task. Contact us today to mitigate your hesitations with our professional expertise in different CRM platforms.  

“,”shortBody”:”Sooner or later, any Shopify project faces the necessity to empower itself with advanced CRM capabilities. The contemporary software market offers numerous ways how to integrate Shopify with CRM. Your choice between the most popular CRM systems is a tough task since their features are various and specific. nLots of time spent scrolling through the official websites of CRM systems can result in an information mess in your head. We are going to facilitate your choice with a brief but coherent review of the most promising CRM software systems that integrate with Shopify. The present post reveals the essential functionalities of the four CRM platforms that we consider worth your attention […]”,”customShortBody”:true,”pageHeaderBg”:null,”cardVerticalImage”:null,”cardHorizontalImage”:”_id”:”6005e5c302af73124756e2aa”,”src”:”2021/1/7-roberto-cortese-f1i4in86nie-unsplash_fotor.jpg”,”isCaseOfStudy”:null,”caseOfStudyData”:”_id”:”6009bba702af7312476063e3″,”headerCounters”:null,”projectSteps”:null,”team”:null,”technologies”:null,”imagesForLeftColumn”:null,”imagesForRightColumn”:null,”featuresTextBlocks”:null,”featuresImagedBlocks”:null,”dynamicBlocks”:null,”logo”:null,”description”:null,”solution”:null,”teamDescription”:null,”goals”:null,”evaluation”:null,”conclusion”:null,”createdAt”:”2021-01-18T19:47:15.807Z”,”updatedAt”:”2021-01-24T15:02:43.586Z”,”__v”:0],”date”:1611944413352}) || ;} catch(e)