Diddy’s company empire hires Droga5 for artistic support

Droga5’s most recent assignment requires pumping up Sean “Diddy” Combs’ manufacturer empire. Combs Enterprises, the hip hop mogul’s business and investments device, has tapped the Accenture-owned shop as its international artistic agency of history throughout numerous manufacturer models. The store will manage the account from London and New York. 

The agency’s 1st endeavor is DeLeón, a 6-year-outdated high quality tequila brand Combs controls as section of a joint undertaking with liquor giant Diageo. Droga5 did not element what other small business traces are portion of the get, but verified it does not incorporate Cîroc vodka, which is also run in partnership with Diageo. Other holdings within Combs Enterprises include new music company Negative Boy Enjoyment, manner purveyor Sean John and Revolt Movies.

Diageo and Combs took manage of DeLeón in 2014 immediately after the upscale tequila model had made a subsequent between the Hollywood elite and in the tunes sector. Early promotion came from Combs’ agency, Blue Flame, and bundled 15-next adverts focused at millennials. Blue Flame, which also did get the job done for Cîroc, folded last 12 months. “Blue Flame operated as a entire-service agency, offering jobs and campaigns for many shoppers across numerous industries. In 2019, we manufactured a decision to wind down the company and focus our electrical power on our own manufacturers,” Deon Graham, main brand officer for Combs Enterprises, said in a statement this week.

Now DeLeón ranks as the seventh-most significant upscale tequila by unit profits, in accordance to liquor trade pub Shanken Information Daily, which groups DeLeón with other $30-for every-bottle-furthermore offerings which includes Patrón, Don Julio and Casamigos, the George Clooney backed model Diageo obtained in 2017.