Rapid-Observe Organization Hera Printing is ‘Always on the Verge of New Technology’

Topping the yearly honor roll of the Printing Impressions 350 are its “Fast Track” businesses:

Topping the yearly honor roll of the Printing Impressions 350 are its “Fast Track” businesses: a sampling of these with considerably bigger fees of year-around-calendar year income development than other listees. We profiled 6 excellent performers.

It is vital to don’t forget that the 12 months-over-12 months revenue figures claimed by PI 350 corporations are for the most not long ago concluded fiscal year, and the one quickly preceding it. This signifies that in 2020 — for the bulk of the corporations that report calendar fiscal yrs — we are presenting 2019 versus 2018 comparisons that do not reflect the economic effect of COVID-19 on the marketplace, whilst approximately each individual listee skilled its consequences at some stage through the yr.

Nevertheless, we imagine that the 2020 PI 350 stays an precise index of the small business toughness and structural variety that the printing industry will continue on to exhibit once the pandemic is at last powering it. As we hope profiles like the one down below exhibit, the characteristics that set printing businesses on the rapid keep track of are constants in the business. They are obtainable at all instances for other companies to emulate and, by sharing these stories of excellence, which is specifically what we’re encouraging every person who reads them to do.

Our congratulations to 2020’s Printing Impressions 350 Rapidly-Observe companies, and our greatest wishes to all printing providers who manufactured the most of a hard calendar year.


Hera Printing, Santurce, P.R.
Most New Fiscal 12 months Revenue: $11 Million
Past Fiscal 12 months Profits: $6.5 Million
Percentage Growth: 69%

When Luis Garcia, an entrepreneur and a lover of Greek mythology, opened his 1st business, a journal stand inside a publish office environment, he known as it Zeus. He named his subsequent undertaking Hera Place of work Offer in honor of the wife of Zeus and the Queen of Mount Olympus.

That was in 1978 and, these days, the gods keep on to smile on the printing enterprise that Hera Office Source finally grew to become. Now directed by Luis’ son, Ricardo L. Garcia, Hera Printing is a single of Puerto Rico’s greatest outfitted and most multi-able print services providers. Escalating equally organically and by acquisition, the organization is, as Ricardo Garcia says, “always on the verge of new technology” that will enable it to offer you extra alternatives to its clients.

In its pursuit of new alternatives, Hera Printing grew to become the initial printing business enterprise in Latin America to undertake higher-close ending gear from Highcon, in the kind of a Highcon Euclid digital cutting and creasing method and from Scodix, which presented a Scodix Ultra Professional electronic improvement push with foiling. The firm also operates a pair of HP Indigo liquid-toner presses electronic huge-format products from EFI VUTEk and Mimaki common foil stamping and embossing units from Kluge as effectively as Heidelberg offset presses and postpress gear.

Mainly because they know Hera Printing has these abilities, Garcia points out, other printers and brokers occur to it for aid with perform they are not geared up to cope with. Diversifying the technological innovation mix has also broadened the customer base, as the expansion into broad-format output demonstrates.

Including huge-structure “gave us a major enhance,” Garcia states. “Most of our clientele have been accomplishing broad-format they just weren’t accomplishing it with us.” The know-how also proved to be a boon through a months-long lockdown of the island in reaction to COVID-19. Remaining in procedure as an critical enterprise, Hera Printing utilised its huge-format machines to generate barriers, signage, stickers, and other merchandise aimed at made up of the spread of the virus.

Little-Business Pleasant

The company’s purchaser foundation, positioned entirely in Puerto Rico, involves banking institutions, well being treatment providers, pharmaceutical producers, and imaginative companies. Garcia states Hera Printing also pays unique focus to tiny firms and start out-ups, which it attempts to perform with as a sympathetic “silent partner” although they improve.

“We can offer persons choices to have a fantastic item at a really average rate,” he suggests. In the circumstance of a get started-up, this might indicate featuring an preliminary value made to “keep them in budget” for now, and changing the billing later when the customer’s funds are more powerful.

In this way, Garcia notes, “they expand with us.” The interactions deepen when buyers know their printer is usually prepared to explain to them, “we’ve bought it, we’ll make it come about, and you can concentrate on the areas of your business enterprise that want most of your attention.”

1 faculty of believed in the printing marketplace holds that buyers are course of action-agnostic and consequently never care how their function will get printed. Garcia disagrees. “We want the client to recognize the complexities of the course of action,” he insists. Due to the fact the industry for print has transformed, the practical experience of purchasing print really should be “personalized for you,” not just a generic transaction with a disinterested company.

A different path to advancement for Hera Printing lay in its acquisition of an workplace products provider two a long time ago that now does enterprise as Hera Envelopes & Varieties. This branch of the business, managed by Luis Garcia and yet another son, Miguel Garcia, creates common streams of do the job out of a 50,000-sq.-ft. plant that is different from the professional operation, which is housed in 36,000 sq. ft. of its have.

Maintaining Them Safe

All informed, the Hera group employs 100 people today. At the vegetation, Ricardo Garcia suggests, all the necessary protocols are in put to safeguard the workforce from COVID-19: mandatory mask-wearing, temperature checks, staggered lunch breaks, protecting boundaries, and constraints on visits by buyers. 

Garcia notes that the pandemic has established an uptick in the mailings the firm creates for the commonwealth’s section of unemployment. Banking purchasers are also stepping up their use of immediate mail to hold customers recommended about pandemic-similar issues, these kinds of as deferred home finance loan payments. Garcia thinks that this added company, blended with a standard increase to Puerto Rico’s economic climate from an expected influx of federal aid, will preserve Hera Printing developing even in a 12 months overshadowed by COVID-19.

What ever destiny Mount Olympus may perhaps have in shop for it, the corporation that Luis Garcia named for a goddess will keep on to rely on world-course production providers and uncompromising client assistance to continue to keep its forward momentum potent. As Ricardo Garcia sums it up, “at Hera Printing, we really don’t just do any kind of printing. We only do top quality printing.”